It is no secret that we have the secret sauce for effective email marketing that are socially conscious and converts sales. We pioneered an adaptive way of doing email marketing for clients and that is with modular templates. What does this mean? It means instead of having a single template with a body section for verbiage and images, we create a master template – carefully crafted and custom designed – with modular blocks (ie. a block with About summary, a block with items listed for sale, a block for the white papers, a block for your latest Blog posts, etc.) that can be easily repeated or turned off to adapt to each newsletter’s specific purpose.
Here are a few example scenarios: In a Spring Sale newsletter, it may make sense to include a few featured products and your About us. In an industry news newsletter to your wholesalers or B2B connections, it may make sense to include a block with your linesheets (or sales deck or whitepapers, depending on your business) and your About us. In your Saint Patrick’s Day newsletter, then it may make sense to disable all of the blocks and just have the greeting creative.
Each block in the email marketing master template can be repeated or turned off as illustrated in the infographic, which is from an email marketing project that we just launched for our client.
Here is the master template without the diagram overlaying on top.
Here is the same template with an ad creative and a several of the blocks turned off.